OVG360 and the City of Sioux City today announced an expansion of their partnership agreement with Primebank, whereby the company will put its name on the official ticketing website for the Tyson Events Center and be known as PrimebankTix.com. The name change takes effect immediately.

“This initiative will help generate excitement around our events while making it easier for our patrons to purchase tickets,” said OVG360’s Tim Savona, General Manager of the Tyson Events Center/ Fleet Farm Arena and Orpheum Theatre. “Expanding our current agreement with a community partner that has been open to new and innovative ideas makes this branded ticketing site an exciting new venture between us and Primebank.”

The rebranding of the online ticketing website will be a new addition to a multi-year partnership agreement between the Tyson Events Center and Primebank announced in 2019. Patrons will now be able to purchase tickets online at PrimebankTix.com or by visiting the Primebank Box Office.

“Primebank is thrilled to expand our relationship with the Tyson Events Center to not only include the ‘Primebank Box Office’ but to now include ‘Primebanktix.com’.  This is a tremendous opportunity for us to continue to grow the Primebank brand and contribute to entertainment options for all of Siouxland.“

Current events available for purchase at PrimebankTix.com or at the Primebank Box Office include Professional Bull Riders: Challenger Series August 26-27, 2022, Big & Rich September 16, 2022 as well as Broadway At The Orpheum performances and all Bandits and Musketeers home games.

Primebank and the Tyson Events Center will be hosting a ribbon cutting with the Siouxland Chamber and South Sioux City Chamber on Wednesday, June 22 at 11am at the Primebank Box Office (401 Gordon Drive Sioux City, IA 51101) and will be available for any comments then.

OVG360 is the provider of a series of integrated services for the Tyson Events Center which includes Venue Management, Food Services & Hospitality, and Partnerships. 

The OVG360 Corporate Partnerships division drives revenues and increases facility aesthetics through marketing and sale of naming rights, corporate partnerships, advertising, premium seating, and hospitality. The Tyson Events Center has unique, creative and effective options for advertisers and has created infrastructure to be able to expand upon this program.